Most of people always misunderstood between employer branding and corporate branding. However, there are difference between these two words. The corporate branding is brand promise that organization provide for all stakeholders, mostly consider as a business point of view. In contrast with employer branding, employer branding is the branding in angle that consider and focus on employee value proposition.
Employer branding does the effect to the customer experience side due to the good employer branding can increase candidate and employee experience, which this great experience from employee’s side, it also can create a great customer experience as well. According to this, employer branding can definitely help organization to engage and bring in candidate as well as retention of talent.
KEEN Profile provides the 3 hours workshop that can help you establish your brand or even evolving your brand in this talent war from strategy to implementation phase. We aim to change your organization to become the employer of choice.