Our consultant team have experience in working with various clients to help them design Employer Branding from scratch.
The process start from define vision and direction of the company, and identify current talents’ thought from both internal and external, before we bring all the inputs into our Design Thinking process for creating KEEN Employer Branding Pyramid for them, then we can use these Pyramid for production process to create all branding materials of all touch points to attract talents to their company.
KEEN Employer Branding Pyramid is one of our innovative framwwork that was created from our experiences in working with many clients to create Employer Branding to them. Finally,
we found that there are three main identities that need to design for any companies who would like to create their brand to attract more talents to their companies.
The three main areas are KEEN “Workplace” Identity (What will they get after they join the company i.e. salary, welfare, skills, etc.), KEEN “Character” Identity (What will they become after they join the company, what is the character from their friends and family perception on them.), and KEEN “Mission” Identity (What will be their sense of purpose after they join the company).
Remember that the things that we will design into the pyramid is the Key Identities, not general things that the talents can find easily get from any companies, it means you need to invest to create something unique for your brand, and if you need to invest, let invest wise!