Employee Engagement is not a process of launching an annual survey, but employee engagement is a journey for changing and developing employee experience. The most important employee engagement process is how we can listen to the voice of employees effectively and efficiently as well as how we can take action to solve their uncomfortable issues in terms of employee engagement perspective.
The co-creation between BSA’s top management and KEEN Profile team, we would like to start the employee engagement project by listening and exploring the root issues and the current success from employee at every level. This is the first step that can help us design the survey question that reflects the employee’s pain and employee’s need.
We did the focus group with talent, mid-management, and top management group. The focus group designed by using game and visual element as core mechanics. With game and visual elements, this can help create an atmosphere for open discussion for all participants. This is a valuable benefit for all participants that they can share their thoughts and ideas without scripted discussion.
You can start your own creative focus group with these easy 3 steps at below;
1. Always identify your objective and outcome that you need from the focus group
As same as a regular focus group to create an effective focus group, you need a clear objective and outcome. Clear objective and outcome are the fundamental processes that will lead to the focus group’s atmosphere and activities design.
2. Bring the objective and outcome of activities
After finalizing objectives and outcomes, the next step is to design the activities that can help participants reflect on the current situation or bring out the new idea. The easiest way is to try to think about situations that we all are familiar with, such as daily life routines. After setting the situation, we can divide into various scenes and plug in the game activities into the situation. Remember that game is not just for fun, so you need to ensure that each activity will bring out the outcome you need. Also, don’t forget to think about how to visualize the result.
3. Summary the result from focus group and lets the participant know the next step
We use a lot of game elements and try so hard to visualize everything to make everyone on the same page. That’s already great for the focus group, but don’t forget to remind participants again why they are in the focus group and what we are going to do with their word and idea after this. We don’t want anyone who joins the activities feel that this is just other activities that will come and go like no one genuinely listens to their opinion.